Washington Maria

[bulkemaildata97]

There are countless benefits when it comes to creating brand awareness that good storytelling can bring. Storytelling can influence who we trust, play on our nostalgia, help us make sense of complex information.

Communicate the tone and values of a brand in a few minutes. These days, brands are getting Australia WhatsApp Number List emotional in their video marketing because emotions compel action, with emotional ads being almost twice as effective as those with only rational content.

But how do you convey a moving story and how do you share it in a way that is engaging, emotional, persuasive, and captivating? We recommend starting off with a clear vision of the feeling you want your audience to walk away with, an engaging plot, and a strong call-to-action.

Whatever the topic may be, your brand needs to present a powerful theme your audience can rally behind. Your brand’s emotional marketing strategy doesn’t have to be polished or perfect, but it does need to be authentic and honest in order to succeed. The more “real” your video is, the more views you get.

So, why is emotional storytelling through video so powerful? The human brain is hardwired for visual data and content. In fact, the visuals are processed 60,000 times faster than text, and it takes twice as long to process and recognize words. And as awkward and terrible as we may be at it, humans crave connection.

Brand storytelling, especially through video, elicits an emotional response from the viewer thanks to the phenomenon of emotional contagion, or having one person’s emotions and feelings directly trigger similar emotions and behaviors in other people. Brand storytelling weaves together the facts and emotions that your brand evokes, shares the story behind your brand, and gives your customers another reason as to why they should stick with you.



Five years ago, a then five-year-old Hudson visited the Albuquerque Sunport International Airport’s (ABQ) ramp viewing area with this family to wave at airplanes as they passed by. Southwest Airlines Captain Mike Hickey noticed Hudson, pulled closer to the fence, opened the side window, and waved back. His mother caught the moment on camera and shared it on Southwest’s blog.

[Reklama]